Rafay Mirza is a User Researcher often turning complex problems into simple, beautiful and easy to use experiences.

Before his debut in UX, Rafay worked on the rebranding strategy for one of the biggest national mergers between the two dominating communications & collaboration industry firms Audability and Genesis. Before that, he managed an entertainment company often performing as a DJ under the moniker “Sandman”.

Rafay received his HBA from the Institute of Design, Communication & Technology at the University of Toronto. During his studies, Rafay actively produced large scale events including business conferences and the now iconic advertising symposium, Ad Summit.

When he’s not doodling or drooling over new updates, catch him on the court shooting hoops.